Violence puts the V in T.V.!

Growing up I was always fascinated with TV shows and movies involving crime, violence and the likes.  But it never occurred to me that television was not always this extreme.  It led me to research just exactly how television as a media form has made the transition to being a medium filled with television series that not only focus on such mature topics but depicts them in mature graphic manners as well.  A lot of leeway has been given to the present day context of television.  But just how as a culture have we shifted to enjoying the violence on screen and has television gone too far?  Starting off we must first delve into the broadcast era, a simpler time for television.  Analyzing the roots will serve as a better understanding to how as a culture we currently live in a time of violence and gore.

Family Time!

Parental influence over television has been a long drawn out battle for years.  When television entered the homes back in the late 50s, TV shows were geared towards family units.  This is obviously a stark contrast from what we see today, but first let I shall lay out the foundation of “family friendly television.  Family friendly television consisted of content dedicated to clean and wholesome imagery not used to offend.  The early 50s and 60s consisted of content that provided shows with one-off episode plots.  Majority of the shows were centered around comedy and provided an entertaining outlet for the whole family.

The 60s were a great time for the nuclear family.  With classic shows such as Leave It to Beaver, Burns & Allen gracing the television airwaves, the 60s were an era of feel good thought provoking life lessons wrapped in a cheesy story line that still resonates with some viewers today.

leave it to beaver GIF

The Cowboys are coming?

While majority of televisions didn’t enter the home until the 1950s, there was already a lot of discourse around the popular series The Lone Ranger.  The Lone Ranger was a western styled show filled with comedy, action, shooting, and mischief, the core of all formulaic Westerns that we see today.  During its run it was labeled “violent” because of its depiction of guns and discreet showcases of blood.

Another less talked about Western included The Rifleman.  Set in the 1880s and aired during the late 1950s to early 60s, was a show about a civil war veteran and a widower.  It followed the same Western formula of getting into situations and creating action to entertain viewers.  An actor from its show was quoted stating “There was a lot of violence on The Rifleman. We once figured out that I killed on the average of two and a half people per show. That’s a lot of violence,” their violence was tame and boy were they in for a surprise….

shooting old west GIF by GritTV

The Death of Television Code

From 1952 to 1983 there was a set of ethical standards in place on what could and could not be shown on television.  The classic 60s sitcom was the standard and anything else was shunned by parents who had their worries about their children being exposed to sex and violence.  Many shows were starting to become permissive during the 70s and when the code was finally murdered in 1983, this introduced a new wave and in that wave was also… crime.

Television code was like:

adventure time wtf GIF

Crime

The 80s and 90s brought along a new wave of content… crime shows!  Crime shows were a hot commodity, with shows such as Hill Street Blues leading the pact, they delved into topics that consisted of the every day lives of normal people.  The shows creator was quoted saying back in the day “Violence is alive and well on television” and he sure was right.  With a string of other hit shows such as Miami Vice and HSB pioneering action packed intensity, violence was essential part to stories as they created a sense of realism that shows from the 60s lacked.

But Wait! There’s War…on violence in T.V.?

Shows like Hill Street Blues didn’t just happen overnight, in fact there was a huge ordeal over what could and couldn’t be shown on television.  Television networks constricted the freedom of show creators and writers like Bocho.  Behind the scenes was a stalemate of sorts between producers and broadcast execs.  Television networks feared that these realistic crime dramas would push the envelope too much and shows had to go through an approval process.

nbc community GIF

Television Code: The solution

In 1993 TV Parental guidelines were set in place that labeled shows based on their content.  This was a fascinating solution to work around appeasing parents, but also directors and producers who did not want their content restricted.

Next Stop: The Convergence Era!

The convergence era is a peculiar yet exciting time, Violence is booming. We’ve reached the cultural peaks of the zombie era with shows like The Walking Dead, and Game of Thrones creating an atmosphere all of its own regarding war, death, and gore.

The Walking Dead premiered in 2010, and since airing it has amassed a strong fan base of zombie lovers.  People from all ages tune in each Sunday night to watch the gore fest commence as the characters battle zombies and human enemies.  But the key word in this is all ages.  Since TWD has become quite the phenomena maybe we’ve entered a new era of “family TV.”  AMC, not being one of the “big 3” could be at an advantage.  Since AMC is a payed cable network the content viewers receive has more leeway.

Image result for AMC logo gif

Just an Eye-dea

But is there such thing as going too far?  TWD has had many blood bath moments but a pivotal one in the series history was the death of a beloved character.  Many fans and critics alike were taken aback by the gruesome death of a character and even an actor on the show was left stating “I regret the manner in which it happened. We’ve been able to terrify people in film for 100 years without having to show an eyeball.”

Image result for Glenn TWD death gif

Then we have the infamous Game of Thrones!  Think of Lord of the Rings but amplify its blood and gore times 10.  It is a show not for the faint of heart.  9 times out of 10 there’s going to be some blood drawn in an episode.  But violence is a necessary tool to the overall plot.  Set in medieval times the things depicted are not unheard of and should not be watered down to appease audiences and critics alike.

happy season 3 GIF

Crime is Sublime

We can’t rule out crime shows either, Hill Street Blues influenced an entire wave of crime shows.  If it weren’t for HSB we may have never seen shows such as the CSI franchise, Law & Order, and Criminal Minds.  Violence has become ingrained in TV culture and HSB helped to create that cultural foundation.

criminal minds violence cw GIF  criminal minds violence cw GIF

The Economics & Format:

This leaves me with the evolution of violence in T.V.  When you have shows like The Walking Dead and Game of Thrones that are shown on AMC and HBO respectively, it gives way to artistic freedom.  HBO is considered to be a premium cable channel.

What does the word premium entail?

The context of television has changed over the years.  Networks were created that were not broadcast to the public like CBS, NBC, and ABC.  Premium networks provide content outside of the public TV standards which is why shows such as Game of Thrones exist.  The viewer has to pay a fee to subscribe to the content on their platform.  This process does indeed work in theory, as time has progressed so has technology.  A show like Game of Throne cost 10 million an episode to produce.

paid pay day GIF

The excessive use of blood and gore cost a pretty penny and add that in with the advancement of special effects such as CGI dragons, elaborate costumes and set designs and a cast of main and recurring characters that culminates to a whopping 40+ TV shows such as GOT are an experience.  An experience that TV execs believe you should be paying a little extra for.

Related image

The Culture of the Audience:

angry violence GIF by Face The Truth

I guess all of this research answers my question that I set out to try and comprehend.  Has violence in television entered an era of obsessive use and why has the audience allowed it?  Throughout my research I’ve come up with the answer that violence is the necessary component that makes up the shows we know and love.  If one was to minimize the violence, story lines may fall flat.  All of this can be viewed from a cultural perspective that Newcomb and Hirsch speak about.  The executives today are cultural interpreters that understand the audience and its market.  Violence has always been in television, just the level of violence was not as advanced and the audience has always enjoyed it for the most part, especially considering the multitude of movies like Night of the Living Dead that birthed TV shows such as TWD.  TV is just a more expansive outlet providing a variety of different takes on violence.  The audience wants violence, and that’s not necessarily a bad thing at all.

My mind =

mind blown GIF

Sources:

NY Times: Why TV Won’t Let up on Violence

Television on Television Violence: Perspectives from the 70s and 90s

Newcomb and Hirsch – Television as a Cultural Forum

 

Television Programming: Black Throwback Hub

  1. Network Name: Black Throwback Hub (BTH)

Programming: Thomas

Social Media Executive: Gillyjob123, Thomas

Advertisement Executive: Gillyjob123

Monday: Family Matters x2 & The Cosby Show x2

Tuesday: Martin x2 & The Fresh Prince of Bel Air x2

Wednesday: Moesha x2 & One on One & Sister, Sister

Thursday: A Different World x4

Friday: The Proud Family, Kenan & Kel, Class of 3000, That’s So Raven

3.

4. (Monday)- Are you ready to show your kids what real TV was about! Tune in for a #blastfrompast take, as we preview two of the of the best family shows during your childhood. Just cut on your TV and remember and remake some memories like you did when you were little kid with your kids. #BTHtv.

 

(Wednesday): It’s Wednesday night and we’re back with some female lead throwbacks!  Which throwback female is your #WCW? #Itslit #GirlPower

 

In Monday’s tweet, we try to grab a hold of the older people in the generations of the show. Whom have possibly watched the show with their parents growing up. Though most of the shows are not old, they are still watchable and should grab an eye to the younger generation as well. Wednesdays lineup consist of shows with a strong black female lead. The core demographic for this nostalgic night of programming is girls.  Primarily in their late teens through 20’s.  To grab the demographic we take advantage of the woman crush Wednesday tag(WCW) to seem cool and trendy.

5.

Advertisements-

  • Apple

  • Nike

The main audience for channel Black Throwback Hub “BTH” is aimed primarily towards the African-American community. There are specific days where we split to have it it up to have all groups of the community, so they can “re”enjoy their favorite classic shows growing up back in the day!

On Wednesday, The shows are primarily targeted for the women of color. Mainly to the girls who grew up around the late 80s’ to mid-early 90s’. A good commercial ad for this age group would  be Nike. This is perfect because around this age, people may start to see that they might have put on some weight and something they’d probably like to see is, “what’s the most comfortable, and affordable thing I can by while looking stylish?”. I believe Nike is the best company for that.

Friday is targeted towards African-Americans who grew up in the late 90s’ and early 2000s’ within the community. Showing shows that are cartoons and kid sitcoms that they grew up watching as kids.  A good advertisement for this specific age group would be an cellphone ad. During that generation, they were basically the first generation to get their hands on a “personal” device that could almost do everything just within your hands. showing content such as phones, computer, and tablets would for sure catch their eyes and would want them to most likely get their hands on the newest thing.

Full House : Safe, Nostalgic, & Impactful

Full House, a classic show that made its debut on ABC in 1987 in the center of the Post Network Era it was a courageous take on what we had all known the traditional family to be. It is evident that with the ever booming rapid growth of cable television, networks such as ABC were scrambling to find something that would stick, re-imagine how we viewed family, appeal to core audiences while still being universal thematically at the same time. Each character on the show was crafted with a particular audience in mind. When you look back you can see that the cult following for Full House consisted of a majority of females. Women swooned over heartthrob Jesse Katsopolis, girls could identify with the daughters as they grew up and dealt with teenage struggles, boy problems, and who could forget the cute and funny moments with adorable baby Michelle. With this revised idea of what we deemed the nuclear family, networks such as ABC drove family narratives in their sitcoms that didn’t rely on style to captivate audiences.

Life lessons were the core of Full House which made it timeless. The scene below demonstrates how social issues were tied with relatability. You had 3 male parental figures that presented themselves as non-threatening. Whenever an emotional scene took place the adults would address it. In the scene below DJ is dealing with body issues and her father speaks to her encouraging her. Scenes like the one below exemplify family struggles, which is why from a narrowcasting perspective one could see why this show was a hit with its core audience.  Teen girls specifically ,could identify with DJ and her struggles.

Narrowcasting induced a wave of nostalgia that we see today. Full House is the phenomenon that it is because of its hit success back then and its current rerun syndication viewership today with females in the 18-34-year-old range. Nickelodeon still airs it every night and is remembered because of the societal issues. Where other TV shows in the post-network era had style and outrageous graphics, ABC struck gold with a different kind of sitcom and different kind of family. Full House was safe wholesome television that touched on issues without pushing the envelope. It was a show that would teach life lessons in households for years to come.

Ends: 13:23

Privacy Statement