Author: mzghuladze22

television programming – CloudStream

  1. Programming Executive – Mzghuladze22; Social Media Executive – Vvillanueva21; Advertising Executive – predrick21; Enockolaison
  2. Shows – Recommendations

The Walking Dead   – Game of Thrones, fear the walking dead, breaking bad, stranger things

South park               – family guy, The Simpsons, south park, Bob’s burgers

Saturday Night Live – Monty Python, Dave Chappelle Special

Breaking Bad           – better call Saul, Sherlock, Vikings, Narcos

Twilight Zone           – Black Mirror

Gilmore Girls           -one tree hill, gossip girl

Friends                    -how i met your mother, the office

That 70s show         -two and a half men, the fresh prince of Bel-air

Bojack Horseman    -Rick and Morty

Grey’s anatomy        -scandal, the good doctor

3. A clip from Friends

 

4.  Apple and Spotify: Some services that would be interested in advertising on our streaming platform would be spotify and Apple pushing its premium streaming content. As a streaming service, we have the unique ability to appeal to all audiences, as we are not limited by time slots, and customers can choose the shows they watch. That said, spotify is a service which appeals to the majority of people today who have access to the internet (the majority of middle class families). Apple on the other hand can benefit from us because we can advertise their products ( phones, tablets, and Computers) as the best way to use our services. This is our main demographic as it is the largest economic subsection of America.

Advertising Plan: Nothing is worse than advertisements appearing in the middle of an episode or in and out of the screen as banners in the middle of what is being watched. Advertisements will be shown and played in between episodes in a thirty second or less time slot depending on the ad. This will allow for a break between episodes and no interruption within the episode itself. There also will be no distraction and competition between the show and the ad that appears on the screen. This will give the audience the ability to fully watch an episode with no interruption and continue watching after an advertisement is played between episodes and or shows.

5. These posts would ideally take place in Snapchat’s subscription stories and the official Instagram account for our network: CloudStream. These post would ideally attract a crowd of younger people rather than older. Anyone from 18+ years old would be available to sign up, but utilizing the social media platforms that are the most used by youth would also give the company an edge because kids could talk to their parents about the platform and convince them to sign up for the service. However, since a lot of people between the ages of 18-40 years are highly active in these social media platforms, this provides a secure crowd of people who could sign up for the service and who would be directly advertised to.

Televisuality – KUWTK

Keeping up with the Kardashians is one of the most talked about reality shows in the world. It debuted on October 14th 2007—12 years later and the Kardashians remain being the most discussed family in US (if not worldwide). KUWTK is a reality tv revolving around Kardashian/Jenner “clan”—a family of 6 women—and their dramas. The show has brought an incomprehensible amount of fame and money to all of the members; they have millions of followers on social media, a plethora of merchandise, their own make up line, and so on. The show is on its 15th season and it still manages to remain prevalent in conversation and society.

The show’s 2016 promo is a prime example of modern world’s televisuality. There are many ways it’s similar to post-network era of televisuality. Just like then, style is still the foreground and there is a large emphasis on it. Today most openings are short—nobody’s going to watch it if it’s too long. The brief introduction holds the audience’s attention while maintaining the Kardashian’s signature style. In this promo background music entices the audience, growing more upbeat as the promo progresses. The whole background is black, yet it still manages to be very distracting. From the beginning, the audience can see flashy graphics in the background of main characters’ close-ups. The camera never focuses on just one face—we either see one central person and others in the background or same person’s different shots paralleled throughout the canvas.

Though televisuality today still exists, it’s not entirely same as before. The KUWTK promo contains heavy graphics and it’s difficult to concentrate on one specific thing but it is not as heavy as TV show openings used to be before. In contrary to the televisuality of the past, today we see fewer title sequences. Words don’t just appear out of nowhere, often times we see title of the show, network, and airing time by the end of the promo/opening. Even though everything’s still flashy and visual, we still get a sense of one whole idea. Its black background creates a classy, sleek format to illicit an expectation that the upcoming show will be cool and influential. KUWTK’s promo is an ideal example of modern televisuality: it has everything from graphics and flashes to appealing and cool music background.

https://www.youtube.com/watch?v=g2Mbov0qht8

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