Program name: tbtv
psp16 – Programming
crabqueen – Social Media
natiliebennet – Advertising
Monday- Survivor and American Idol
Tuesday- Pretty Little Liars and Orange is the New Black
Wednesday- Gossip Girl and One Tree Hill
Thursday-Wizards of Waverly Place and Suite Life of Zack and Cody
Hannah Montana and Drake and Josh
Friday- Full House x2 and Boy Meets World x2
American Idol Season 7 Finale
Post 1 (Thursday): The #countdown is over! @Disney and @NickelodeonTV night is finally here. Tune in at 8/7 c tonight for a #tbt! #getoutthepopcorn #girlsnite?
Post 2 (Monday): Do you love reality tv?! Tune in at 8/7 c tonight for a night of #competition and #drama. #bloodsweatandtears #winnerwinnerchickendinner
The target audience of these Twitter posts (and our network as a whole) is older teenage girls and young women in their 20s. These posts closely mirror those of real television networks aimed at this demographic, as they tend to have a lot of hashtags and often @ the shows that are being aired. The posts that I made are also like the posts of real networks for this demographic because they are a little cringey and try a bit too hard to attract people. But, they get the job done. The platform also helps to grab the demographic, as it is quite common for young adult women to use Twitter often to connect with friends and businesses.
Companies for advertisements
- Domino’s Pizza (or other food businesses)
- Sephora (specifically for Tuesday and Wednesday)
The demographic of the audience that will watch programs scheduled for Monday, Thursday and Friday are people in their late teens and early twenties. This audience has grown up with developing technology and is always looking for the newest product. By advertising Apple products on these networks during these scheduled program will almost guarantee to grab this specific audience’s attention. They will be entertained by the nostalgic programming as well as being reminded they can be entertained by the technology in the modern day that they live in.
As for the programs scheduled for Tuesday and Wednesday night, they are directed towards the same age group. However the shows are filled with certain drama and scandal that is most likely to grab the attention and views from an audience primarily of women. For this reason, targeting an audience of women in their late teens and early twenties, Sephora would be a company that would appeal to this audience. Some are nostalgic programs filled with adult content, and make-up can be considered to go along with this sophisticated theme.